AdSights Blog: Creative Analytics & Performance Marketing Insights

Expert guides, campaign benchmarks, and creative intelligence research to help you ship smarter, higher-performing marketing.

Data Visualization

Which Chart for Which Metric: The Complete Marketing Data Visualization Guide

Choose the right chart for ROAS trends, funnel drop-off, creative tests, and cohort retention. Interactive examples, research citations, and the dashboard mistakes that hide signal.

AdSights TeamAI-powered marketing tools

June 27, 202620 min read

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Creative Strategy

Develop winning creative strategies backed by data and insights. Explore frameworks for creative ideation, brand storytelling, and campaign planning that drive measurable business results.

Ad Performance

Maximize your advertising ROI with expert strategies for performance optimization. Deep dive into metrics, attribution modeling, and proven techniques to boost engagement, conversions and campaign effectiveness.

Creative Analytics

Master data-driven creative optimization with AI-powered analytics. Learn how to measure, benchmark and predict ad creative performance across digital channels using advanced analytics techniques.

Latest Articles

Creative StrategyJuly 12, 2026

Meta Andromeda: An Operational Playbook for Advertisers (2026)

Andromeda rebuilt the retrieval stage of Meta's ads delivery; GEM and the Adaptive Ranking Model rebuilt ranking. Here is what actually changes for an operator: what to feed the system, how to structure the account, and how to run creative rotation — with every platform claim cited to Meta's own disclosures.

AdSights Team

AI-powered marketing tools

14 min read

Data VisualizationJune 27, 2026

Which Chart for Which Metric: The Complete Marketing Data Visualization Guide

Choose the right chart for ROAS trends, funnel drop-off, creative tests, and cohort retention. Interactive examples, research citations, and the dashboard mistakes that hide signal.

AdSights Team

AI-powered marketing tools

20 min read

Ad TechJune 23, 2026

Agentic Video Ads with Claude Code: Inside the AdSights Ads Framework

Most teams still edit video ads one export at a time. The AdSights Ads Framework packages compositions, a render CLI, and Claude Code skills so you can generate hook variants and platform sizes from a brief — here's how it works in plain language.

AdSights Team

AI-powered marketing tools

10 min read

Media BuyingJune 20, 2026

How to Run an Incrementality Test That Changes Budget Decisions

Platform ROAS overstates true impact by 20–85% depending on channel. This guide covers Meta Conversion Lift, geo holdouts, iROAS math, and the decision framework that turns lift results into budget moves.

AdSights Team

AI-powered marketing tools

9 min read

Creative StrategyJune 19, 2026

Creative Diversification: How to Create High-Converting Targeted Ad Creative in 2026

Master the art of targeted ad creative with proven strategies for crafting personalized, high-converting ads across different audience segments, funnel stages, and demographics.

AdSights Team

AI-powered marketing tools

14 min read

Media BuyingJune 17, 2026

MER vs ROAS vs nMER: Which Efficiency Metric Should Your Team Report?

Platform ROAS, blended MER, and new-customer nMER answer different questions — and using the wrong one in the wrong meeting misallocates budget. See the three-layer stack and when to report each.

AdSights Team

AI-powered marketing tools

12 min read

Ad PerformanceJune 16, 2026

How to Read Video Metrics in Meta Ads Manager

Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.

AdSights Team

AI-powered marketing tools

8 min read

Creative TestingJune 12, 2026

How to Run a Meta Creative Test That Actually Proves Something

Most Meta creative tests declare false winners. This playbook covers hypothesis design, Meta Experiments setup, sample-size math, and the three-metric read that separates signal from noise.

AdSights Team

AI-powered marketing tools

14 min read

Creative StrategyJune 12, 2026

SVG Animation in 2026: Capabilities, Trade-offs, and Best Practices

How animated SVG works in 2026 — CSS vs SMIL vs WAAPI, the inline-vs-img embedding trap, compositor-only performance, reduced-motion, and what's newly possible.

AdSights Team

AI-powered marketing tools

11 min read

Creative StrategyJune 9, 2026

Social Proof Mockups Without Figma: Email & Chat Generators for Decks

Case-study decks need inbox and chat proof fast. Use free email-thread and fake-chat generators to build Gmail, Outlook, Slack, and iMessage screenshots — no design file required.

AdSights Team

AI-powered marketing tools

10 min read

Ad PerformanceMay 25, 2026

ThruPlay on TikTok, Meta, and YouTube — Are They the Same Metric? (2026)

ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.

AdSights Team

AI-powered marketing tools

11 min read

Ad PerformanceMay 18, 2026

ThruPlay Rate Benchmarks 2026: By Video Length, Placement & Audience

ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.

AdSights Team

AI-powered marketing tools

18 min read

Earlier articles

Deep dives from further back in the library — every bit as useful as the latest batch.

View all 18 articles

All 18 articles by year

202614 articles

20251 article

We Built 11 Free Design Generators (and Put Them on Product Hunt)Oct 8

20243 articles

Browse the full blog

Blog Archive (18 articles)Every article we have published, filterable by topic.
2026 2025 2024
TopicsArticles grouped by subject area.
Creative Strategy Ad Performance Creative Analytics Media Buying Ad Tech
TagsBrowse articles by tag.
Meta Ads Creative Strategy Ad Performance Marketing Analytics Video Ads Creative Analytics ThruPlay Creative Optimization
AuthorsArticles from each AdSights author.
- AdSights TeamAI-powered marketing tools18 articles

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AdSights Blog: Creative Analytics & Performance Marketing Insights

Which Chart for Which Metric: The Complete Marketing Data Visualization Guide