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In-depth playbooks and handbooks for performance marketers. Browse chapter previews on-site, then get the full PDF delivered to your inbox — free.

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Creative Strategy

The Creative Testing Playbook

A practical framework for planning, running, and scaling ad creative tests across Meta, Google, and TikTok — from hypothesis design through winner promotion and learning loops.

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eBook Topics

Playbooks organized by what performance marketers need most

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Creative & Testing

Structured experiments, A/B tests, and learning loops across Meta, Google, and TikTok.

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Performance & ROAS

Margin-aware targets, efficiency diagnostics, and budget allocation frameworks.

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Metrics & Reporting

KPI definitions, formulas, and benchmark context for cross-functional reporting.

Featured eBooks

Start with our most popular playbooks

Performance Marketing

The ROAS Optimization Guide

A channel-agnostic guide to diagnosing, benchmarking, and improving return on ad spend — covering attribution, margin-aware targets, budget allocation, and creative levers that move revenue efficiency.

19 pages

Intermediate

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Complete collection of downloadable playbooks

Resource Center

Creative Strategy

The Creative Testing Playbook

A practical framework for planning, running, and scaling ad creative tests across Meta, Google, and TikTok — from hypothesis design through winner promotion and learning loops.

20 pages

Intermediate

Performance Marketing

The ROAS Optimization Guide

19 pages

Intermediate

Analytics & Metrics

Paid Media Metrics Handbook

A reference handbook for performance marketers — definitions, formulas, benchmarks, and when to use CPM, CTR, CPA, ROAS, MER, incrementality, and view-through metrics across channels.

20 pages

Beginner