Calculate key metrics, optimize your creative testing strategy, and make data-driven decisions to improve your marketing ROI.
Calculate return on ad spend, marketing efficiency ratio, incrementality lift, and optimal marketing budgets. Includes intent-specific ROAS calculators for break-even targets, eCommerce stores, B2B pipelines, and CFO-ready ad ROI.
Return on Ad Spend (ROAS) Calculator
Ad Spend ROI
Free ad spend ROI calculator: turn advertising spend, the revenue it drives, and your gross margin into both ROAS and true marketing ROI. See return on ad spend and the COGS-aware, profit-based ROI behind it so you can defend ad budgets with the number finance actually asks for.
B2B ROAS
Free B2B ROAS calculator that models return on ad spend across the full lead-to-customer journey — not just immediate conversions. Factor in lead-to-customer rate and deal value to see the true ROAS of B2B paid media with long sales cycles.
eCommerce ROAS
Free eCommerce ROAS calculator for online stores: turn ad spend, click cost, conversion rate, and average order value into return on ad spend and profit. Built for Shopify, DTC, and online-store paid media where the sale is the conversion.
Target ROAS
Free target ROAS calculator: work out the break-even and profit-target return on ad spend your margins demand before you set bids or scale a campaign. Enter your gross margin to get the break-even and target ROAS, plus spend, conversion rate, and order value to see how your realized ROAS compares.
Statistical significance for A/B tests, budget planning for creative experiments, and UGC production cost (rights-inclusive DIY vs agency vs hybrid AI) — size samples correctly and know what a winner actually costs.
Analyze video retention and drop-off by platform breakpoint, and calculate completion rate (VCR) with platform-appropriate benchmarks for Meta, TikTok, and YouTube creatives.
Model cost per mille, cost per view, and customer lifetime value — the unit-economics inputs that feed ROAS targets and budget decisions.
Our calculators help marketers make better decisions and achieve better results
Optimize your creative testing budget and strategy with statistical confidence. Get actionable insights to improve campaign performance.
Track and improve your return on ad spend across campaigns with advanced analytics and AI-powered recommendations.
Grade your creative against platform best practices and improve performance with AI-powered insights and recommendations.
Predict future campaign performance and identify growth opportunities using machine learning models.
