Topic: Ad Performance Insights

Maximize your advertising ROI with expert strategies for performance optimization. Deep dive into metrics, attribution modeling, and proven techniques to boost engagement, conversions and campaign effectiveness.

June 16, 2026Ad Performance

How to Read Video Metrics in Meta Ads Manager (Thumbstop, Hold & ThruPlay)

Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.

AdSights Team

May 25, 2026Ad Performance

ThruPlay on TikTok, Meta, and YouTube — Are They the Same Metric? (2026)

ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.

AdSights Team

May 18, 2026Ad Performance

ThruPlay Rate Benchmarks 2026: By Video Length, Placement & Audience

ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.

AdSights Team

May 12, 2026Ad Performance

How to Calculate VCR, ThruPlay Rate, and VTR (with Worked Examples)

Step-by-step formulas for the three core video-engagement metrics — Video Completion Rate, ThruPlay Rate, and View-Through Rate — with worked examples and the platform-specific quirks that trip up cross-platform comparisons.

AdSights Team