Topic Hub
Compare your campaign metrics against curated benchmark ranges for Meta, TikTok, and cross-platform video performance — with interactive analyzers and deep-dive benchmark articles.
19 curated resources across metrics, tools, articles, and comparisons
Core glossary terms, formulas, and benchmark context for this topic.
The percentage of ad impressions that result in a click.
CTR = (Total Clicks / Total Impressions) × 100
The cost to deliver 1,000 ad impressions to target audience.
CPM = (Total Ad Spend / Total Impressions) × 1000
Percentage of users who pause scrolling to view content for a meaningful duration.
(Total Meaningful Views / Total Impressions) × 100
Percentage of hooked viewers (3-second video views) who keep watching to the 15-second mark.
(15-Second Video Views / 3-Second Video Views) × 100
Percentage of video ad impressions that result in complete views or 15-second watches.
(ThruPlays / Total Video Impressions) × 100
A performance metric measuring revenue generated relative to advertising spend.
ROAS = Revenue from Ads / Ad Spend
Interactive calculators, analyzers, and generators to apply these concepts.
Deep dives, benchmark reports, and strategic analysis from the AdSights blog.
ThruPlay rate benchmarks for Meta video ads, broken down by video length, placement, and audience temperature — with the formula, the methodology, and the platform-specific quirks that move the number 10–30 points.
ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.
Step-by-step formulas for the three core video-engagement metrics — Video Completion Rate, ThruPlay Rate, and View-Through Rate — with worked examples and the platform-specific quirks that trip up cross-platform comparisons.
Side-by-side guides explaining when to use each metric and how they differ.
Blended marketing efficiency vs platform-attributed ad return.
Retention after the hook vs completion against all impressions.
Link clicks after the impression vs video hook rate at 3 seconds.
Cost per conversion in ads vs fully loaded cost to acquire a customer.
Percent who finish the video vs platform ThruPlay engagement threshold.
Ad-attributed revenue ratio vs profit return on total investment.
