Topic Hub
Compare your campaign metrics against curated benchmark ranges for Meta, TikTok, and cross-platform video performance — with interactive analyzers and deep-dive benchmark articles.
30 curated resources across metrics, tools, guides, articles, and comparisons
Core glossary terms, formulas, and benchmark context for this topic.
The percentage of ad impressions that result in a click.
CTR = (Total Clicks / Total Impressions) × 100
The cost to deliver 1,000 ad impressions to target audience.
CPM = (Total Ad Spend / Total Impressions) × 1000
The average cost paid for each click on an advertisement.
CPC = Total Ad Spend / Total Clicks
Percentage of users who pause scrolling to view content for a meaningful duration.
(Total Meaningful Views / Total Impressions) × 100
Percentage of hooked viewers (3-second video views) who keep watching to the 15-second mark.
(15-Second Video Views / 3-Second Video Views) × 100
Percentage of video plays that result in complete views or 15-second watches.
(ThruPlays / Video Plays) × 100
A performance metric measuring revenue generated relative to advertising spend.
ROAS = Revenue from Ads / Ad Spend
The average cost to acquire a customer or generate a full conversion.
CPA = Total Marketing Cost / Number of Acquisitions
Interactive calculators, analyzers, and generators to apply these concepts.
Educational guides and platform specifications.
Deep dives, benchmark reports, and strategic analysis from the AdSights blog.
ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.
A good CPA is below your break-even and inside the cited band for the same conversion event. 2026 Google and Meta lead-CPL vs ecommerce purchase CPA — and the calculator that runs the math.
Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.
Before pausing an ad over rising CPA, check cohort age. Explore how a $50 CPA becomes $30 without an optimization—and when that explanation fails.
A campaign can return 3× overall while its next $5,000 costs $1,400 in contribution. Test the budget step, margin, and break-even hurdle in an interactive lab.
ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.
Step-by-step formulas for the three core video-engagement metrics — Video Completion Rate, ThruPlay Rate, and View-Through Rate — with worked examples and the platform-specific quirks that trip up cross-platform comparisons.
Side-by-side guides explaining when to use each metric and how they differ.
Blended marketing efficiency vs platform-attributed ad return.
Retention after the hook vs completion against all video plays.
Link clicks after the impression vs video hook rate at 3 seconds.
Cost per conversion in ads vs fully loaded cost to acquire a customer.
Percent who finish the video vs platform ThruPlay engagement threshold.
Ad-attributed revenue ratio vs profit return on total investment.
