Analyzer
Hook Rate Benchmark
Calculate hook rate (thumbstop rate) for Meta, TikTok, and YouTube Shorts, compare it to 2026 benchmark ranges, and diagnose whether your video ad needs a stronger first frame, tighter body, or clearer CTA.
Topic Hub
Video Performance
Diagnose video ad performance with the full metric stack — thumbstop and hook rate through hold rate, ThruPlay, VCR, and drop-off analysis — plus benchmark tools and platform comparison guides.
21 curated resources across metrics, tools, guides, articles, and comparisons
Metrics & Definitions
Core glossary terms, formulas, and benchmark context for this topic.
Metrics
ThruPlay Rate
Percentage of video plays that result in complete views or 15-second watches.
(ThruPlays / Video Plays) × 100
Metrics
Hold Rate
Percentage of hooked viewers (3-second video views) who keep watching to the 15-second mark.
(15-Second Video Views / 3-Second Video Views) × 100
MetricsTSR
Thumbstop Rate
Percentage of users who pause scrolling to view content for a meaningful duration.
(Total Meaningful Views / Total Impressions) × 100
MetricsVCR
Video Completion Rate
The percentage of video ad impressions where users watch to completion (100%).
VCR = (Complete Views / Video Starts) × 100
Metrics
Cost Per ThruPlay
Average cost of achieving a ThruPlay (complete view or 15-second watch) for video ads.
Total Ad Spend / Total ThruPlays
Metrics
Impressions
The total number of times an ad is displayed to users.
Impressions = Total Ad Displays
Metrics
View Rate
Percentage of video ad impressions that result in views meeting platform-specific duration thresholds.
(Qualified Views / Total Video Impressions) × 100
Tools & Calculators
Interactive calculators, analyzers, and generators to apply these concepts.
Guides
Educational guides and platform specifications.
Articles & Benchmarks
Deep dives, benchmark reports, and strategic analysis from the AdSights blog.
ThruPlay Rate Benchmarks 2026: By Video Length, Placement & Audience
ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.
How to Calculate VCR, ThruPlay Rate, and VTR (with Worked Examples)
Step-by-step formulas for the three core video-engagement metrics — Video Completion Rate, ThruPlay Rate, and View-Through Rate — with worked examples and the platform-specific quirks that trip up cross-platform comparisons.
ThruPlay on TikTok, Meta, and YouTube — Are They the Same Metric? (2026)
ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.
How to Read Video Metrics in Meta Ads Manager (Thumbstop, Hold & ThruPlay)
Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.
Metric Comparisons
Side-by-side guides explaining when to use each metric and how they differ.
