Topic Hub
Move beyond platform-reported ROAS with MER, incrementality, LTV, and budget allocation tools — plus glossary definitions for the measurement stack modern performance teams rely on.
19 curated resources across metrics, tools, templates, guides, articles, and comparisons
Core glossary terms, formulas, and benchmark context for this topic.
A performance metric measuring revenue generated relative to advertising spend.
ROAS = Revenue from Ads / Ad Spend
Total revenue divided by total marketing spend, measuring overall marketing effectiveness.
MER = Total Revenue / Total Marketing Spend
Revenue attributed to paid marketing divided by total marketing spend.
aMER = Attributed Revenue / Total Marketing Spend
Revenue from new customers divided by marketing spend, measuring acquisition efficiency.
nMER = New Customer Revenue / Total Marketing Spend
The total business cost required to convert a prospect into a paying customer.
CAC = Total Acquisition Costs / Number of New Customers
Measurement methodology that isolates and quantifies the true causal impact of marketing activities by comparing against a baseline.
Incremental Lift % = ((Treatment Conversions − Control Conversions) / Control Conversions) × 100
The time period during which marketing touchpoints are credited for conversions.
Interactive calculators, analyzers, and generators to apply these concepts.
Downloadable templates that operationalize this topic in your workflow.
Educational guides and platform specifications.
Deep dives, benchmark reports, and strategic analysis from the AdSights blog.
Most marketing 'wins' are statistical noise. Learn the 4-question test, sample-size math, and confidence intervals that separate real signal from chance.
Platform ROAS overstates true impact by 20–85% depending on channel. This guide covers Meta Conversion Lift, geo holdouts, iROAS math, and the decision framework that turns lift results into budget moves.
Side-by-side guides explaining when to use each metric and how they differ.
