Articles Tagged: Benchmarks

Articles tagged with Benchmarks, covering insights and best practices in digital advertising.

Total Articles: 1
Latest Update: May 2026

Three-dimensional ThruPlay rate landscape — expected ThruPlay rate plotted across video length (15s–90s+), placement (Feed → Stories → Reels), and audience temperature (Cold → Lookalike → Retargeting → Customers); peaks at 35% on warm Reels 15s, dips to 10% on cold Feed 60s

May 18, 2026Ad Performance

What is a Good ThruPlay Rate? 2026 Benchmarks by Format, Length, and Audience

ThruPlay rate benchmarks for Meta video ads, broken down by video length, placement, and audience temperature — with the formula, the methodology, and the platform-specific quirks that move the number 10–30 points.

AdSights Team

ThruPlay Meta Ads Video Ads Creative Analytics Ad Performance Creative Strategy Video Completion Marketing Analytics

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