Articles Tagged: Benchmarks

Articles tagged with Benchmarks, covering insights and best practices in digital advertising.

Total Articles: 2
Latest Update: June 2026

Meta Ads Manager video performance columns — thumbstop, hold, and ThruPlay metrics highlighted in a custom column preset beside two ad creatives.

June 16, 2026Ad Performance

How to Read Video Metrics in Meta Ads Manager (Thumbstop, Hold & ThruPlay)

Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.

AdSights Team

Meta Ads Video Ads Thumbstop Rate ThruPlay Hold Rate Creative Analytics Ad Performance

Three-dimensional ThruPlay rate landscape — expected ThruPlay rate plotted across video length (15s–90s+), placement (Feed → Stories → Reels), and audience temperature (Cold → Lookalike → Retargeting → Customers); peaks at 35% on warm Reels 15s, dips to 10% on cold Feed 60s

May 18, 2026Ad Performance

ThruPlay Rate Benchmarks 2026: By Video Length, Placement & Audience

ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.

AdSights Team

ThruPlay Meta Ads Video Ads Creative Analytics Ad Performance Creative Strategy Video Completion Marketing Analytics

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