Articles Tagged: Video Completion

Articles tagged with Video Completion, covering insights and best practices in digital advertising.

Total Articles: 1
Latest Update: May 2026

Three-dimensional ThruPlay rate landscape — expected ThruPlay rate plotted across video length (15s–90s+), placement (Feed → Stories → Reels), and audience temperature (Cold → Lookalike → Retargeting → Customers); peaks at 35% on warm Reels 15s, dips to 10% on cold Feed 60s

May 18, 2026Ad Performance

ThruPlay Rate Benchmarks 2026: By Video Length, Placement & Audience

ThruPlay benchmarks shift 10–30 points by video length, placement, and audience temperature. See the full 2026 segmented data — and which number to actually cite.

AdSights Team

ThruPlay Meta Ads Video Ads Creative Analytics Ad Performance Benchmarks Creative Strategy Marketing Analytics

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