Articles Tagged: Video Completion

Articles tagged with Video Completion, covering insights and best practices in digital advertising.

Total Articles: 1
Latest Update: May 2026

Three-dimensional ThruPlay rate landscape — expected ThruPlay rate plotted across video length (15s–90s+), placement (Feed → Stories → Reels), and audience temperature (Cold → Lookalike → Retargeting → Customers); peaks at 35% on warm Reels 15s, dips to 10% on cold Feed 60s

May 18, 2026Ad Performance

What is a Good ThruPlay Rate? 2026 Benchmarks by Format, Length, and Audience

ThruPlay rate benchmarks for Meta video ads, broken down by video length, placement, and audience temperature — with the formula, the methodology, and the platform-specific quirks that move the number 10–30 points.

AdSights Team

ThruPlay Meta Ads Video Ads Creative Analytics Ad Performance Benchmarks Creative Strategy Marketing Analytics

Stay Updated

Get the latest insights on creative testing and ad optimization delivered to your inbox.