Articles Tagged: Hold Rate

Articles tagged with Hold Rate, covering insights and best practices in digital advertising.

Total Articles: 1
Latest Update: June 2026

Meta Ads Manager video performance columns — thumbstop, hold, and ThruPlay metrics highlighted in a custom column preset beside two ad creatives.

June 16, 2026Ad Performance

How to Read Video Metrics in Meta Ads Manager (Thumbstop, Hold & ThruPlay)

Meta Ads Manager hides the creative diagnostics that matter behind custom columns. This walkthrough shows exactly where to find thumbstop, hold, and ThruPlay — and how to read them without false conclusions.

AdSights Team

Meta Ads Video Ads Thumbstop Rate ThruPlay Creative Analytics Ad Performance Benchmarks

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