Topic Hub

TikTok Advertising

Run better TikTok ads with Spark Ads definitions, post mockup generators, and cross-platform video benchmarks that compare hold rate and completion metrics against Meta and YouTube.

12 curated resources across metrics, tools, guides, and articles

Metrics & Definitions

Core glossary terms, formulas, and benchmark context for this topic.

Platform

TikTok Ads

TikTok's comprehensive advertising platform offering multiple ad formats and targeting capabilities.

Platform

TikTok Spark Ads

TikTok's native ad format that turns organic posts into ads.

Tools & Calculators

Interactive calculators, analyzers, and generators to apply these concepts.

Guides

Educational guides and platform specifications.

Articles & Benchmarks

Deep dives, benchmark reports, and strategic analysis from the AdSights blog.

ThruPlay on TikTok, Meta, and YouTube — Are They the Same Metric? (2026)

ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.

Related Topics

Video Performance

Hook, hold, ThruPlay, and completion metrics for video ads.

Meta Advertising

Metrics, mockups, and benchmarks for Facebook and Instagram campaigns.

Marketing Benchmarks

Industry benchmark ranges for CTR, CPM, and video engagement metrics.