Topic Hub

TikTok Advertising

Run better TikTok ads with Spark Ads definitions, post mockup generators, and cross-platform video benchmarks that compare hold rate and completion metrics against Meta and YouTube.

6 curated resources across metrics, tools, and articles

Metrics & Definitions

Core glossary terms, formulas, and benchmark context for this topic.

Platform

TikTok Ads

TikTok's comprehensive advertising platform offering multiple ad formats and targeting capabilities.

Platform

TikTok Spark Ads

TikTok's native ad format that turns organic posts into ads.

Tools & Calculators

Interactive calculators, analyzers, and generators to apply these concepts.

Generator

TikTok Post Mockup Generator

Free TikTok mockup generator for client decks, campaign previews, and social-proof creative. Customize the handle, caption, sound, and like/comment/save/share counts on a true 9:16 vertical TikTok UI — export video-ready visuals in seconds without Photoshop.

Analyzer

ThruPlay Rate Benchmark

Enter your Meta ThruPlay rate and instantly see how it compares to 2026 industry benchmarks by creative length and audience temperature. Free, no login — see where you land vs the cited typical range, with sources, and what your number means for creative performance.

Calculator

Video Drop-off Rate Calculator

Analyze video retention and drop-off rates to identify where viewers stop watching your content. Improve engagement by understanding viewer behavior across platforms like YouTube, TikTok, and Facebook.

Articles & Benchmarks

Deep dives, benchmark reports, and strategic analysis from the AdSights blog.

ThruPlay on TikTok, Meta, and YouTube — Are They the Same Metric? (2026)

ThruPlay is a Meta-specific term, but the underlying mechanic — counting a view at a specific threshold — exists differently on TikTok, YouTube, and CTV. Here's how the metrics actually compare and where cross-platform benchmarks break down.