Charts & Visualizations
Complete guide to data visualization techniques and chart types used in marketing analytics and reporting. Learn how to effectively present marketing data through various visualization methods to extract meaningful insights and communicate results.
- chart types defined
- 24 chart types defined
- with practitioner FAQs
- 24 with practitioner FAQs
Each entry explains the visualization, when it works, and when it deceives — paired with sample data and structural notes.
Area Chart
A chart that displays quantitative data using the area between the line and axis to emphasize magnitude of values over time.
Stacked Area Chart
A variation of the area chart where multiple data series are stacked on top of each other to show both individual values and their contribution to the total.
Line Chart
A visualization that displays data points connected by straight lines to show trends and patterns over a continuous interval.
Sparkline
A small, word-sized data visualization that shows trends without axes or coordinates, designed for inline use.
Vertical Bar Chart
A chart that uses vertical bars of varying heights to represent and compare data values across categories.
Grouped Bar Chart
A chart that displays multiple bars for each category to compare different metrics or groups side by side.
Horizontal Bar Chart
A chart that uses horizontal bars of varying lengths to represent and compare data values across categories.
Stacked Bar Chart
A bar chart variation where bars are divided into segments that represent different components of a total.
Scatter Plot
A chart that displays the relationship between two numeric variables.
Pie Chart
A circular chart divided into sectors representing proportions of a whole.
Donut Chart
A ring-shaped chart that displays proportional data with enhanced readability and nesting capabilities.
Word Cloud
A visual representation of text data where size represents frequency.
Stream Graph
A variation of stacked area chart with smooth, flowing curves and a centered baseline.
Histogram
A chart that displays the distribution of continuous data using adjacent bars.
Bubble Chart
A multi-variable chart that plots points with size representing a third variable.
Heat Map
A two-dimensional visualization using color intensity to represent values.
Box Plot
A standardized way of displaying data distribution based on quartiles.
Density Plot
A smoothed representation of the distribution of a numeric variable.
Treemap
A hierarchical visualization using nested rectangles to show proportions.
Network Graph
A visualization of interconnected entities using nodes and edges.
Funnel Chart
A visualization that displays sequential data as it moves through a process, typically showing decreasing values at each stage.
Radar Chart
A visualization that displays multivariate data as a two-dimensional chart with three or more quantitative variables.
Chord Diagram
A circular visualization showing relationships between entities through arcs and curves.
Sankey Diagram
A flow diagram where the width of arrows represents the quantity of flow.
Other Categories
A–Z index of Charts & Visualizations
Every term in this category, alphabetized.
