Stream Graph
A variation of stacked area chart with smooth, flowing curves and a centered baseline.
Definition
Stream graphs are a type of stacked area chart that features organic, flowing curves and a centered baseline. The thickness of each stream represents the value of that category over time, creating an aesthetically pleasing visualization of temporal patterns.
Examples
Audio content consumption trends
Chart Visualization
This example includes an interactive chart visualization with 3 data points.
Chart type: stream
Usage
Best Used For
- Visualizing temporal patterns across multiple categories
- Showing relative proportions changing over time
- Creating engaging data visualizations
Data Requirements
[Object]
When to use this chart
Organic mix evolution
Data shape: Traffic source composition over 12 months
Centered baseline aids flow aesthetics but distorts magnitude — use stacked area for precise reads
Source: Byron & Wattenberg, IEEE InfoVis (2008); Knaflic (2015)
Limitations
Important Considerations
- ⚠Can be difficult to read exact values
- ⚠Not suitable for precise comparisons
- ⚠May emphasize aesthetics over accuracy
- ⚠Complex with too many categories
Best Used For
- Visualizing temporal patterns across multiple categories
- Showing relative proportions changing over time
- Creating engaging data visualizations
Supplemental Resources
- 📚Marketing Data Visualization Guide
Which chart type to use for ROAS trends, funnel drop-off, creative tests, and cohort retention
AdSights Guide - 📚Which Chart for Which Metric (Interactive Guide)
Full interactive companion with tabbed chart matrix, retention curves, axis-integrity demo, and pie-vs-bar comparison.
AdSights Article
Frequently asked questions
Common questions about Stream Graph, answered.
What is a stream graph?
When should I use a stream graph?
Stream graph vs stacked area chart — which should I use?
What are the downsides of stream graphs?
How many series can a stream graph handle?
Related Terms
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