Density Plot
A smoothed representation of the distribution of a numeric variable.
Definition
Density plots show the distribution of a numeric variable through a continuous curve, where the area under the curve represents the probability of the variable falling within a particular range. The plot is created by applying kernel density estimation to the data.
Examples
Distribution of measurement values for categories A and B
Chart Visualization
This example includes an interactive chart visualization with 12 data points.
Chart type: density
Usage
Best Used For
- Visualizing the shape of continuous data distributions
- Comparing multiple distributions on the same scale
- Identifying modes (peaks) and skewness
- Smoother alternative to histograms
Data Requirements
[Object]
When to use this chart
Overlapping distributions
Data shape: CPA density: prospecting vs retargeting pools
Better than overlapping histograms when comparing two continuous distributions
Source: Wilke (2019); Cleveland (1993)
Limitations
Important Considerations
- ⚠Appearance depends on kernel and bandwidth selection
- ⚠Can smooth over fine details or gaps present in histograms
- ⚠Requires sufficient data points for accurate estimation
- ⚠Interpretation of the Y-axis (density) can be less intuitive than frequency (histogram)
Best Used For
- Visualizing the shape of continuous data distributions
- Comparing multiple distributions on the same scale
- Identifying modes (peaks) and skewness
- Smoother alternative to histograms
Supplemental Resources
- 📚Marketing Data Visualization Guide
Which chart type to use for ROAS trends, funnel drop-off, creative tests, and cohort retention
AdSights Guide - 📚Which Chart for Which Metric (Interactive Guide)
Full interactive companion with tabbed chart matrix, retention curves, axis-integrity demo, and pie-vs-bar comparison.
AdSights Article
Frequently asked questions
Common questions about Density Plot, answered.
What is a density plot?
Density plot vs histogram — what's the difference?
When should I use a density plot?
How does bandwidth (smoothing) affect a density plot?
Can a density plot mislead me?
Related Terms
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