Box Plot
A standardized way of displaying data distribution based on quartiles.
Definition
Box plots (also known as box-and-whisker plots) display the distribution of numerical data through quartiles. The box shows the interquartile range (IQR) with a line for the median, while whiskers extend to show the rest of the distribution, excluding outliers.
Examples
Distribution comparison between groups A and B
Chart Visualization
This example includes an interactive chart visualization with 2 data points.
Chart type: boxplot
Usage
Best Used For
- Comparing distributions between groups
- Identifying outliers
- Showing data spread and skewness
- Visualizing statistical summaries (median, quartiles)
Data Requirements
[Object]
When to use this chart
Creative test spread
Data shape: CPA distribution across ad variants (not just means)
Shows variance and outliers that bar charts of averages conceal
Source: Tukey (1977), exploratory data analysis; Wilke (2019)
Limitations
Important Considerations
- ⚠Can hide underlying distribution shapes (e.g., bimodality)
- ⚠May oversimplify complex distributions
- ⚠Requires statistical literacy to interpret fully
- ⚠Less intuitive for non-technical audiences than histograms
Best Used For
- Comparing distributions between groups
- Identifying outliers
- Showing data spread and skewness
- Visualizing statistical summaries (median, quartiles)
Supplemental Resources
- 📚Marketing Data Visualization Guide
Which chart type to use for ROAS trends, funnel drop-off, creative tests, and cohort retention
AdSights Guide - 📚Which Chart for Which Metric (Interactive Guide)
Full interactive companion with tabbed chart matrix, retention curves, axis-integrity demo, and pie-vs-bar comparison.
AdSights Article
Frequently asked questions
Common questions about Box Plot, answered.
What is a box plot?
How do I read a box plot?
When should I use a box plot instead of a histogram?
What do outliers in a box plot mean?
What does a box plot hide?
Related Terms
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