Donut Chart
A ring-shaped chart that displays proportional data with enhanced readability and nesting capabilities.
Definition
A donut chart is a variation of a pie chart with a hollow center that displays data as segments of a ring. The hollow center can be used to show summary statistics, nested data hierarchies, or additional context, making it more information-dense than traditional pie charts while maintaining part-to-whole relationships.
Examples
Revenue distribution by product
Chart Visualization
This example includes an interactive chart visualization with 3 data points.
Chart type: donut
Usage
Best Used For
- Displaying hierarchical or multi-level proportional data (with caution)
- Showing part-to-whole relationships with central KPI focus
- Comparing segment proportions (slightly better than Pie due to arc length)
- Visualizing nested categories or drill-down relationships (use sparingly)
- Dashboard displays requiring compact proportional representations
Data Requirements
[Object]
When to use this chart
Single KPI completion
Data shape: Budget pacing: spend vs plan (one ring)
Same limitations as pie; never use for multi-category channel mix
Source: Few (2009) — donut center can host one summary number without adding accuracy
Limitations
Important Considerations
- ⚠Still harder to accurately compare segment sizes than bar charts
- ⚠Limited effectiveness beyond 6-8 primary segments
- ⚠Nested rings may become too thin or complex to read effectively
- ⚠Risk of overcomplicating simple data with unnecessary nesting
Best Used For
- Displaying hierarchical or multi-level proportional data (with caution)
- Showing part-to-whole relationships with central KPI focus
- Comparing segment proportions (slightly better than Pie due to arc length)
- Visualizing nested categories or drill-down relationships (use sparingly)
- Dashboard displays requiring compact proportional representations
Supplemental Resources
- 📚Marketing Data Visualization Guide
Which chart type to use for ROAS trends, funnel drop-off, creative tests, and cohort retention
AdSights Guide - 📚Which Chart for Which Metric (Interactive Guide)
Full interactive companion with tabbed chart matrix, retention curves, axis-integrity demo, and pie-vs-bar comparison.
AdSights Article
Frequently asked questions
Common questions about Donut Chart, answered.
What is a donut chart?
When should I use a donut chart?
Donut chart vs pie chart — which is better?
Can I show a single percentage with a donut chart?
How many segments should a donut chart have?
Related Terms
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