Creative Terms
Call to Action (CTA)
A Call to Action is a directive in advertising designed to prompt the viewer to take a specific action, such as 'Learn More,' 'Buy Now,' or 'Subscribe.' Effective CTAs are clear, direct, and visually prominent.
Definition
A Call to Action is a directive in advertising designed to prompt the viewer to take a specific action, such as 'Learn More,' 'Buy Now,' or 'Subscribe.' Effective CTAs are clear, direct, and visually prominent.
Examples
Adding 'Sign Up' buttons in social media ads
Using CTAs like 'Shop Now' on e-commerce ads
