Articles Tagged: Attribution

Articles tagged with Attribution, covering insights and best practices in digital advertising.

Total Articles: 1
Latest Update: June 2026

Three stacked dashboard cards funnelling from wide to narrow scope: MER 4.2x (full funnel), ROAS 2.8x (Meta-attributed), and nMER 1.6x (new customers only).

June 17, 2026Media Buying

MER vs ROAS vs nMER: Which Efficiency Metric Should Your Team Report?

Platform ROAS, blended MER, and new-customer nMER answer different questions — and using the wrong one in the wrong meeting misallocates budget. See the three-layer stack and when to report each.

AdSights Team

MER ROAS nMER Marketing Efficiency Media Buying Performance Marketing Incrementality DTC Metrics

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