Common questions about Render, answered.
What is a render in creative production?▾
A render is the final media file produced from a creative project — the exported video or image generated from the source project (a video timeline, 3D scene, or design file). Rendering is the process of computing that source into a finished, playable/viewable output. In ad production, the render is what actually gets uploaded and served; the project file is the editable source behind it.
What does rendering involve?▾
Rendering computes all the layers, effects, animation, color, and audio of a project into a single flattened output file at a specified resolution, frame rate, codec, and format. For video and especially 3D, it can be computationally intensive and time-consuming. The render settings (resolution, bitrate, codec, aspect ratio) determine the file's quality and whether it meets a platform's upload specs.
Why do render specs matter for ad platforms?▾
Because each platform has required and recommended specs — aspect ratio, resolution, frame rate, codec, file size, duration — and a render that doesn't meet them can be rejected, auto-cropped, or downgraded in quality. Rendering to the correct specs for each placement (9:16 for Stories/Reels, the platform's preferred codec and bitrate) ensures the ad displays as intended rather than being mangled on upload.
What formats are ads typically rendered in?▾
Video ads are commonly rendered as MP4 (H.264/H.265) for broad compatibility, at the platform's recommended resolution and frame rate, in the required aspect ratio. Static ads render as optimized JPG/PNG (or WebP), and animated formats may use GIF or short MP4. The right format balances quality against file-size limits; most platforms publish exact recommended export settings to render against.
How is a render different from the project file?▾
The project file is the editable source — the timeline, layers, and settings in your editing or design tool. The render is the flattened, finished output exported from it for distribution. You keep the project file to make edits and produce new renders (different aspect ratios, versions, fixes); you upload the render to ad platforms. One project can produce many renders for different placements and tests.
