Platform-SpecificTikTok
TikTok Custom Audiences
TikTok Custom Audiences allows advertisers to create targeted audiences based on existing customer data, website visitors, app activity, or engagement with TikTok content. These audiences can be used directly for targeting or to create lookalike audiences.
Definition
TikTok Custom Audiences allows advertisers to create targeted audiences based on existing customer data, website visitors, app activity, or engagement with TikTok content. These audiences can be used directly for targeting or to create lookalike audiences.
Examples
Creating retargeting lists from website visitors
Building lookalike audiences from high-value customers
Targeting users who engaged with previous TikTok content
