Custom Audiences
Custom audiences are specialized targeting segments built using first-party data, platform tools, and advanced targeting capabilities. These audiences can be created through various methods including customer lists, website behavior, app activity, engagement data, and lookalike modeling to reach both existing customers and similar high-value prospects.
Definition
Custom audiences are specialized targeting segments built using first-party data, platform tools, and advanced targeting capabilities. These audiences can be created through various methods including customer lists, website behavior, app activity, engagement data, and lookalike modeling to reach both existing customers and similar high-value prospects.
Examples
Lookalike audiences based on top 1% of customers
Website visitor retargeting segments
Custom audiences from email subscriber lists
Interest-based targeting for prospecting
