Platform-SpecificPinterest
Pinterest Shopping Ads
Product ads automatically created from merchant catalogs.
Definition
Pinterest Shopping Ads automatically create promoted pins from a merchant's product catalog, displaying current pricing, availability, and product details. These ads appear in relevant searches and recommendations, helping users discover and purchase products.
Examples
Dynamic product pins with real-time pricing
Catalog-based collection ads
Shopping ads in Pinterest search results
Frequently asked questions
Common questions about Pinterest Shopping Ads, answered.
What are Pinterest Shopping Ads?
Pinterest Shopping Ads are ads that promote products from a brand's catalog as shoppable product pins, showing current price and availability and linking to purchase. Served in feeds, search, and related pins, they let advertisers put specific catalog products in front of Pinterest's planning-minded audience, turning product discovery into a direct path to buy. They're the catalog-driven, commerce-focused Pinterest ad type.
How do Pinterest Shopping Ads work?
Brands connect a product catalog, and Shopping Ads promote those products as product pins to relevant users — appearing in home feeds, search results, and related pins, with live price/availability pulled from the catalog. Targeting can use keywords, interests, audiences, and shopping intent signals. Dynamic retargeting can show users products they viewed. The catalog supplies the data; the ads buy distribution to relevant audiences.
How are Shopping Ads different from standard Pinterest ads?
Standard Pinterest ads (Promoted Pins) promote any pin content for reach and engagement; Shopping Ads specifically promote catalog products as shoppable pins with price/availability and a direct path to purchase. Shopping Ads are commerce- and catalog-focused and well suited to driving product sales, while standard promoted pins serve broader awareness, traffic, and content goals. Shopping Ads are essentially product-catalog ads.
What do I need to run Pinterest Shopping Ads?
A product catalog (data feed) uploaded and approved on Pinterest, a verified business account, and the campaign setup for shopping. Feed quality is critical — accurate titles, prices, availability, and images determine which products show and how well campaigns perform. With the catalog connected, you can run shopping campaigns, including dynamic retargeting of products users engaged with.
Who benefits most from Pinterest Shopping Ads?
E-commerce brands in discovery- and planning-led categories — home, fashion, beauty, decor, gifts — whose products people seek and save on Pinterest. Because users are often planning purchases, shoppable product ads meet high-intent discovery. Brands with strong visual products and a solid catalog gain the most; categories with little Pinterest discovery behavior benefit less. Visual appeal plus catalog quality drive results.
