Meta Commerce Manager

Meta Commerce Manager is the tool businesses use to set up and manage their commerce presence across Facebook and Instagram — creating and managing product catalogs, building and customizing Shops, organizing collections, and (where available) handling orders and checkout. It's the control center for Meta's commerce features, distinct from Ads Manager which handles advertising.

Create and manage product catalogs (and their feeds/integrations), build and customize a Shop, organize products into collections, manage inventory and product information, handle orders and checkout where native checkout is enabled, and access commerce insights. It's where the commerce infrastructure — catalog and storefront — is set up and maintained, separate from where ads are created.

Commerce Manager is where you create and manage the catalog. The catalog is the product inventory; Commerce Manager is the interface for setting it up, connecting feeds or integrations, organizing product sets and collections, and keeping it current. The catalog you maintain in Commerce Manager then powers Shops, dynamic ads, and collection ads across Meta.

Commerce Manager manages the commerce infrastructure — catalogs, Shops, collections, and orders. Ads Manager manages advertising — campaigns, audiences, budgets, and ad creative. They work together (ads use the catalog Commerce Manager maintains), but Commerce Manager is about your storefront and product data, while Ads Manager is about promoting them. Many e-commerce advertisers use both.

You need a product catalog, which is created and managed through Commerce Manager, to run catalog-driven ads like dynamic product ads, collection ads, and Advantage+ Shopping, and to set up Shops. So while Ads Manager builds the campaigns, Commerce Manager provides the catalog and commerce setup those campaigns depend on. For non-catalog ads you don't need it, but for shopping/dynamic advertising it's foundational.