General Terms

Social Commerce

Social commerce is the intersection of social media and e-commerce, where the entire shopping experience - from product discovery to checkout - occurs within social platforms. It leverages social networks' engagement features and user behaviors to create seamless shopping experiences.

Definition

Social commerce is the intersection of social media and e-commerce, where the entire shopping experience - from product discovery to checkout - occurs within social platforms. It leverages social networks' engagement features and user behaviors to create seamless shopping experiences.

Examples

Instagram Shop product tags in posts

TikTok Shopping features

Pinterest buyable pins

Live shopping streams on social platforms

Related Terms

E-commerce

Related term

generalchild

Meta Shopping

Related term

platformcomponent

User Generated Content

Related term

creativesimilar