Platform-SpecificSnapchat
Snapchat Story Ads
Full-screen, immersive ad format within Snapchat Discover.
Definition
Snapchat Story Ads are branded tiles in Snapchat's Discover section that lead to a collection of 3-20 Snap Ads. They allow brands to tell deeper stories and drive specific actions through an immersive, full-screen experience.
Examples
Creating a multi-snap product showcase
Building brand awareness through storytelling sequences
Driving app installs through interactive story formats
Frequently asked questions
Common questions about Snapchat Story Ads, answered.
What are Snapchat Story Ads?
Snapchat Story Ads are a format where a branded tile appears in the Discover feed and, when tapped, opens into a series of full-screen Snap Ads (a sequence of 3–20). They let advertisers tell a longer, sequential story within Snapchat's content-browsing environment, combining the visibility of a Discover tile with a multi-snap narrative experience.
How do Snapchat Story Ads work?
A branded tile is placed among the content tiles in Snapchat's Discover feed; tapping it launches a sequence of full-screen vertical Snap Ads the user taps through, each able to carry its own message, creative, and CTA. This gives brands a curated, multi-frame story in a premium content context, reaching users who are browsing Discover's publisher and creator content.
When should I use Snapchat Story Ads?
When you want to tell a richer, sequential story or showcase multiple products/messages in one branded experience, and reach Snapchat's audience in the content-browsing context of Discover. They suit brand storytelling, product ranges, or step-by-step messages that benefit from multiple frames. For a single quick message, a standalone Snap Ad is simpler; Story Ads shine when a multi-snap narrative adds value.
How many snaps can a Story Ad include?
A Snapchat Story Ad typically comprises a sequence of full-screen Snap Ads — commonly in the range of 3 to 20 frames — that the user taps through. The flexibility lets you pace a narrative or present several products/messages, though as with all tap-through formats, early frames must hook attention since users can exit at any point. Keep the sequence tight and front-load the most compelling content.
How are Story Ads different from standard Snap Ads?
A standard Snap Ad is a single full-screen vertical ad appearing between content. A Story Ad is a branded tile in Discover that opens into a curated series of Snap Ads, enabling a multi-frame narrative within the Discover content environment. Story Ads offer sequential storytelling and Discover placement; single Snap Ads are simpler one-off placements. Choose based on whether your message benefits from a multi-snap sequence.
