Platform-SpecificMeta

Meta Catalog

Meta Catalog is a centralized repository that stores information about items you want to advertise or sell across Meta platforms. It contains product details like titles, descriptions, prices, and availability that can be used in dynamic ads and shopping experiences.

Definition

Meta Catalog is a centralized repository that stores information about items you want to advertise or sell across Meta platforms. It contains product details like titles, descriptions, prices, and availability that can be used in dynamic ads and shopping experiences.

Examples

Syncing e-commerce product feeds to power dynamic product ads

Using catalog items in Instagram Shopping posts

Creating collection ads that showcase multiple products from your catalog

Related Terms

Dynamic Ads & Dynamic Product Ads (DPA)

Related term

platformcomponent

Product Feed

Related term

generalcomponent

Meta Shopping

Related term

platformchild