General Terms
Lead Generation
Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline. It involves identifying potential customers (leads) and nurturing them through the sales funnel until they are ready to make a purchase.
Definition
Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline. It involves identifying potential customers (leads) and nurturing them through the sales funnel until they are ready to make a purchase.
Examples
Collecting email addresses through downloadable content
Using webinars to attract potential customers
Generating sales inquiries through social media advertising
