General Terms
Business-to-Consumer (B2C)
Business-to-Consumer (B2C) refers to the process of selling products and services directly to individual consumers for personal use. B2C marketing typically focuses on emotional benefits, immediate value, and shorter sales cycles compared to B2B.
Definition
Business-to-Consumer (B2C) refers to the process of selling products and services directly to individual consumers for personal use. B2C marketing typically focuses on emotional benefits, immediate value, and shorter sales cycles compared to B2B.
Examples
Retail stores selling products to shoppers
Direct-to-consumer brands selling online
Consumer apps and services
