Creative Terms
Persona Development
Persona development is the process of creating fictional representations of key audience segments based on data and insights. These personas guide creative strategies to better align messaging and visuals with audience motivations.
Definition
Persona development is the process of creating fictional representations of key audience segments based on data and insights. These personas guide creative strategies to better align messaging and visuals with audience motivations.
Examples
Developing a 'tech-savvy millennial' persona for targeting
Using personas to inform tone and style in ads
