Creative Terms
Pattern Interruption
Pattern interruption is a technique that disrupts predictable visuals or sounds to capture attention in ad creative. It's particularly effective on platforms where users scroll quickly, as it encourages viewers to pause and engage with the ad.
Definition
Pattern interruption is a technique that disrupts predictable visuals or sounds to capture attention in ad creative. It's particularly effective on platforms where users scroll quickly, as it encourages viewers to pause and engage with the ad.
Examples
Using an unexpected color shift in videos
Inserting a sudden pause in audio to capture attention
