# Video Performance

Diagnose video ad performance with the full metric stack — thumbstop and hook rate through hold rate, ThruPlay, VCR, and drop-off analysis — plus benchmark tools and platform comparison guides.

**Tagline:** Hook, hold, ThruPlay, and completion metrics for video ads.

## Curated resources

### Glossary terms

- [thruplay-rate](https://www.adsights.ai/resources/glossary/metrics/thruplay-rate)
- [hold-rate](https://www.adsights.ai/resources/glossary/metrics/hold-rate)
- [thumbstop-rate-tsr](https://www.adsights.ai/resources/glossary/metrics/thumbstop-rate-tsr)
- [video-completion-rate-vcr](https://www.adsights.ai/resources/glossary/metrics/video-completion-rate-vcr)
- [cost-per-thruplay](https://www.adsights.ai/resources/glossary/metrics/cost-per-thruplay)
- [impressions](https://www.adsights.ai/resources/glossary/metrics/impressions)
- [view-rate](https://www.adsights.ai/resources/glossary/metrics/view-rate)

### Tools

- [hook-rate-benchmark](https://www.adsights.ai/resources/tools/analyzers/hook-rate-benchmark)
- [thruplay-rate-benchmark](https://www.adsights.ai/resources/tools/analyzers/thruplay-rate-benchmark)
- [video-dropoff-calculator](https://www.adsights.ai/resources/tools/calculators/video-dropoff-calculator)

### Guides

- [thruplay-rate-interpretation-guide](https://www.adsights.ai/resources/guides/thruplay-rate-interpretation-guide)
- [video-ad-hook-optimization-guide](https://www.adsights.ai/resources/guides/video-ad-hook-optimization-guide)
- [video-creative-metrics-benchmarks-2026-guide](https://www.adsights.ai/resources/guides/video-creative-metrics-benchmarks-2026-guide)
- [meta-ad-creative-video-specs-guide](https://www.adsights.ai/resources/guides/meta-ad-creative-video-specs-guide)
- [tiktok-ad-creative-video-specs-guide](https://www.adsights.ai/resources/guides/tiktok-ad-creative-video-specs-guide)

### Metric comparisons

- [hold-rate-vs-thruplay-rate](https://www.adsights.ai/resources/comparisons/hold-rate-vs-thruplay-rate)
- [vcr-vs-thruplay-rate](https://www.adsights.ai/resources/comparisons/vcr-vs-thruplay-rate)

### Featured blog posts

- [what-is-a-good-thruplay-rate-2026-benchmarks](https://www.adsights.ai/blog/topics/ad-performance/what-is-a-good-thruplay-rate-2026-benchmarks)
- [how-to-calculate-video-completion-rate-vcr-thruplay-vtr](https://www.adsights.ai/blog/topics/ad-performance/how-to-calculate-video-completion-rate-vcr-thruplay-vtr)
- [thruplay-tiktok-meta-youtube-comparison-2026](https://www.adsights.ai/blog/topics/ad-performance/thruplay-tiktok-meta-youtube-comparison-2026)
- [how-to-read-video-metrics-in-meta-ads-manager](https://www.adsights.ai/blog/topics/ad-performance/how-to-read-video-metrics-in-meta-ads-manager)

## Related topics

- [creative-analytics](https://www.adsights.ai/resources/topics/creative-analytics)
- [meta-advertising](https://www.adsights.ai/resources/topics/meta-advertising)
- [marketing-benchmarks](https://www.adsights.ai/resources/topics/marketing-benchmarks)

Landing page: https://www.adsights.ai/resources/topics/video-performance