# Marketing Benchmarks

Compare your campaign metrics against curated benchmark ranges for Meta, TikTok, and cross-platform video performance — with interactive analyzers and deep-dive benchmark articles.

**Tagline:** Industry benchmark ranges for CTR, CPM, and video engagement metrics.

## Curated resources

### Glossary terms

- [click-through-rate-ctr](https://www.adsights.ai/resources/glossary/metrics/click-through-rate-ctr)
- [cost-per-mille-cpm](https://www.adsights.ai/resources/glossary/metrics/cost-per-mille-cpm)
- [cost-per-click-cpc](https://www.adsights.ai/resources/glossary/metrics/cost-per-click-cpc)
- [thumbstop-rate-tsr](https://www.adsights.ai/resources/glossary/metrics/thumbstop-rate-tsr)
- [hold-rate](https://www.adsights.ai/resources/glossary/metrics/hold-rate)
- [thruplay-rate](https://www.adsights.ai/resources/glossary/metrics/thruplay-rate)
- [return-on-ad-spend-roas](https://www.adsights.ai/resources/glossary/metrics/return-on-ad-spend-roas)

### Tools

- [paid-social-benchmarks](https://www.adsights.ai/resources/tools/analyzers/paid-social-benchmarks)
- [hook-rate-benchmark](https://www.adsights.ai/resources/tools/analyzers/hook-rate-benchmark)
- [thruplay-rate-benchmark](https://www.adsights.ai/resources/tools/analyzers/thruplay-rate-benchmark)
- [creative-quality-grader](https://www.adsights.ai/resources/tools/analyzers/creative-quality-grader)
- [cpm-calculator](https://www.adsights.ai/resources/tools/calculators/cpm-calculator)
- [roas-calculator](https://www.adsights.ai/resources/tools/calculators/roas-calculator)

### Guides

- [video-creative-metrics-benchmarks-2026-guide](https://www.adsights.ai/resources/guides/video-creative-metrics-benchmarks-2026-guide)
- [thruplay-rate-interpretation-guide](https://www.adsights.ai/resources/guides/thruplay-rate-interpretation-guide)

### Metric comparisons

- [mer-vs-roas](https://www.adsights.ai/resources/comparisons/mer-vs-roas)
- [hold-rate-vs-thruplay-rate](https://www.adsights.ai/resources/comparisons/hold-rate-vs-thruplay-rate)
- [ctr-vs-thumbstop-rate](https://www.adsights.ai/resources/comparisons/ctr-vs-thumbstop-rate)
- [cpa-vs-cac](https://www.adsights.ai/resources/comparisons/cpa-vs-cac)
- [vcr-vs-thruplay-rate](https://www.adsights.ai/resources/comparisons/vcr-vs-thruplay-rate)
- [roas-vs-roi](https://www.adsights.ai/resources/comparisons/roas-vs-roi)

### Featured blog posts

- [what-is-a-good-thruplay-rate-2026-benchmarks](https://www.adsights.ai/blog/topics/ad-performance/what-is-a-good-thruplay-rate-2026-benchmarks)
- [how-to-read-video-metrics-in-meta-ads-manager](https://www.adsights.ai/blog/topics/ad-performance/how-to-read-video-metrics-in-meta-ads-manager)
- [how-to-calculate-video-completion-rate-vcr-thruplay-vtr](https://www.adsights.ai/blog/topics/ad-performance/how-to-calculate-video-completion-rate-vcr-thruplay-vtr)
- [thruplay-tiktok-meta-youtube-comparison-2026](https://www.adsights.ai/blog/topics/ad-performance/thruplay-tiktok-meta-youtube-comparison-2026)

## Related topics

- [creative-analytics](https://www.adsights.ai/resources/topics/creative-analytics)
- [video-performance](https://www.adsights.ai/resources/topics/video-performance)
- [meta-advertising](https://www.adsights.ai/resources/topics/meta-advertising)

Landing page: https://www.adsights.ai/resources/topics/marketing-benchmarks