# Ad Mockup Generator | Facebook & Instagram Ad Preview Tool > Create realistic Facebook and Instagram ad mockups with a Sponsored label, primary text, creative, headline, description, display URL, and a real Meta call-to-action button. Upload your creative and export a deck-ready PNG — free, no signup. The Ad Mockup Generator is a free in-browser tool for previewing PAID ads exactly as they appear in the Facebook and Instagram feed. Unlike an organic post mockup, it renders the ad-specific chrome — the "Sponsored" marker, the link card with a headline and description, the display URL, and a call-to-action button like Shop Now or Learn More — so you can present and approve a campaign concept before it goes live. ## Features ### Ad Anatomy - **Placements**: Facebook Feed and Instagram Feed, each with accurate native chrome - **Sponsored label** and optional verified badge - **Primary text**, **headline**, **description**, and **display URL** - **Real Meta CTA buttons**: Shop Now, Learn More, Sign Up, Download, Book Now, Get Offer, Contact Us, Subscribe, and more - **Editable engagement**: likes, comments, shares ### Creative - **Upload your ad creative** (1.91:1 for Facebook link ads, 1:1 square for Instagram) - **Upload a profile avatar** or fall back to a clean colored monogram - **Light and dark themes** - **One-click PNG export** rendered entirely in your browser ### Use Cases - **Client Approvals**: Show clients the ad in-feed before spending budget - **Pitch Decks**: Drop deck-ready ad previews into new-business and strategy decks - **Creative Reviews**: Pre-flight headline, CTA, and creative pairings with stakeholders - **Concept Testing**: Compare creative directions side by side ## Frequently Asked Questions ### What is an ad mockup and how is it different from a post mockup? An ad mockup previews a PAID advertisement, including the parts only ads have: the "Sponsored" label, a link card with a headline and description, the display URL, and a call-to-action button. A regular post mockup shows an ORGANIC post with none of that paid chrome. Use an ad mockup to present or approve a campaign; use a post mockup for organic content or social-proof slides. ### Is this ad mockup generator free? Yes — completely free, no account required, no limit on mockups. Everything renders in your browser, and any creative you upload stays on your device; nothing is uploaded to AdSights servers. ### Which ad placements does it support? Facebook Feed and Instagram Feed today — the two highest-volume Meta formats for concept previews. Facebook shows the link card with the CTA button on the right; Instagram shows the square creative with a CTA banner beneath it and the like/comment/share row. Google, YouTube, TikTok, and LinkedIn placements are on the roadmap. ### Can I upload my own ad creative and logo? Yes. Upload the main ad creative and an optional profile avatar; both render in the preview and the exported PNG. Skip the avatar and the tool shows a colored monogram from your brand name. Image processing happens entirely in your browser. ### Can I use ad mockups as real ads? No — mockups are for client approvals, decks, and creative reviews. Build live ads in Meta Ads Manager so they meet Meta's policies and render natively. Never publish a screenshot of a mockup as a live ad or present it in a way that could be mistaken for a real, running ad. ## Best Practices - **Lead with the hook**: Your primary text's first line is what stops the scroll — front-load the value. - **Match CTA to intent**: Use Shop Now for commerce, Learn More for consideration, Sign Up for lead gen. - **Keep headlines short**: Facebook truncates long headlines in the link card — aim for under ~40 characters. - **Show real proportions**: Use a true 1.91:1 creative for Facebook link ads and 1:1 for Instagram so the deck reflects the live placement. - **Pair with measurement**: Tag the landing page with UTM parameters so every click from the live ad is attributed correctly. ## Related Tools - [Social Media Post Mockup Generator](/resources/tools/generators/social-media-post-mockup-generator.md) - Mock up organic posts across Instagram, Facebook, TikTok, and more - [Creative Quality Grader](/resources/tools/analyzers/creative-quality-grader.md) - Grade ad creative for visual appeal and messaging clarity before launch - [UTM Campaign URL Builder](/resources/tools/generators/utm-campaign-url-builder.md) - Tag the ad's landing page so clicks are attributed to the campaign - [Screenshot Beautifier](/resources/tools/generators/screenshot-beautifier.md) - Polish exported ad mockups on a gradient backdrop ## Additional Resources - [Marketing Glossary](/resources/glossary) - Comprehensive definitions of marketing terms - [Creative Testing (glossary)](/resources/glossary/creative/creative-testing) - How to test ad creative variations - [Return on Ad Spend (glossary)](/resources/glossary/metrics/return-on-ad-spend-roas) - The metric your ad ultimately drives