# Marketing Budget Calculator | Allocate Spend Across Channels Plan and allocate your marketing budget across channels with an interactive builder. Start from a business-type preset, split spend by channel, check it against the 70/20/10 framework, and export your allocation to CSV. ## What This Tool Does The Marketing Budget Calculator turns a total budget (or a percentage of revenue) into a channel-by-channel allocation you can act on. It shows the dollar and percentage split per channel, the monthly equivalent, and how your mix maps to the 70/20/10 Core/Growth/Experimental framework — then exports the whole plan to a CSV you can drop into a tracker. ## How It Works 1. **Choose a method** — enter a total budget directly, or calculate it as a percentage of annual revenue using an industry benchmark. 2. **Pick a preset** — Balanced (70/20/10), B2C Ecommerce, B2B SaaS (Demand Gen), or Brand + Performance — to pre-fill a realistic channel mix. 3. **Adjust channels** — edit channel names, tiers (Core / Growth / Experimental), and percentages; add or remove channels as needed. 4. **Check the mix** — the tool flags how your Core/Growth/Experimental split compares to the 70/20/10 targets, and whether you've allocated over or under 100%. 5. **Export** — download your allocation as a CSV with annual and monthly figures per channel. ## Calculator Features ### Input Options - **Budget method**: set a total (annual or monthly) or derive it from revenue × a marketing-spend percentage - **Business presets**: Balanced, B2C Ecommerce, B2B SaaS, and Brand + Performance channel mixes - **Editable channels**: name, tier, and percentage per channel, with add/remove and a one-click normalize-to-100% ### Results - **Per-channel allocation**: dollar and percentage split, plus monthly equivalent - **70/20/10 health check**: live Core/Growth/Experimental split against framework targets - **CSV export**: annual and monthly figures per channel, ready for a tracker ## Frequently Asked Questions ### How should I allocate my marketing budget across channels? There's no universal split, but a durable starting framework is 70/20/10: 70% to proven core channels, 20% to growth channels you're scaling, and 10% to experiments. From there, rank channels by ROAS (or CAC for lead-gen) and shift budget toward what performs. ### What percentage of revenue should go to marketing? Benchmarks vary by model and stage. B2B companies typically spend ~6–10% of revenue (Gartner put the 2025 average near 7.7%), B2C/product brands ~10–15%, DTC ecommerce ~10–20%, and early-stage SaaS often 15–30% while mature SaaS settles to ~5–7%. ### What is the 70/20/10 marketing budget rule? It splits spend into 70% Core (proven, scaled channels), 20% Growth (channels showing promise that you're scaling), and 10% Experimental (new platforms, formats, and tests). It balances reliable returns with funded experimentation. ### Should I budget on monthly or annual figures? Plan annually for the big picture, then phase monthly to manage pacing and seasonality. This calculator shows both annual and monthly figures per channel, and the CSV export includes both. ### Is this marketing budget calculator free? Yes — it runs entirely in your browser, requires no sign-up, and lets you export your allocation to CSV at no cost. ## Best Practices - **Tie allocations to economics**: rank channels by ROAS (or CAC and LTV:CAC for lead-gen) and move marginal budget toward the top of the list. - **Protect a testing reserve**: keep ~10% experimental so new channels and creative don't cannibalize proven budget. - **Separate working from non-working spend**: distinguish media from agency, tooling, and production so leadership sees true media efficiency. - **Revisit monthly**: budgets are living documents — rebalance as performance data comes in. ## Related Tools - [ROAS Calculator](/resources/tools/calculators/roas-calculator.md) - Check the return each channel allocation should produce - [Marketing Efficiency Ratio Calculator](/resources/tools/calculators/mer-calculator.md) - Measure blended efficiency across your whole budget - [Customer Lifetime Value Calculator](/resources/tools/calculators/customer-ltv-calculator.md) - Size sustainable acquisition spend from lifetime value - [Creative Testing Budget Calculator](/resources/tools/calculators/creative-testing-calculator.md) - Budget the experimental reserve your mix sets aside ## Additional Resources - [Marketing Budget Template](/resources/templates/marketing-budget-template) - Track planned vs. actual spend, pacing, and ROAS by channel - [Marketing Glossary](/resources/glossary) - Comprehensive definitions of marketing terms - [Marketing Guides](/resources/guides) - Step-by-step optimization guides ## Get Started Ready to plan your spend? Use the free Marketing Budget Calculator to allocate your budget across channels, check it against the 70/20/10 framework, and export your plan.