<!-- @preserve -->
# Meta Video Ad Creative Specs Guide

> Complete specifications for Facebook and Instagram video ads — Feed, Stories, Reels, and in-stream placements.

## Overview

This guide covers Meta video ad specifications across Facebook and Instagram placements, including aspect ratios, file size limits, safe zones, and best practices.

## Feed Video Ads

- **Aspect ratios:** 1:1 (recommended), 16:9, 4:5
- **Resolution:** 1440×1440 recommended
- **File types:** MP4, MOV, GIF
- **Max file size:** 4 GB
- **Video length:** 1s–241 min (15s recommended)

## Stories Video Ads

- **Aspect ratio:** 9:16 (full-screen vertical)
- **Safe zones:** 14% top, 20% bottom margins for UI
- **Best practice:** Capture attention in first 2–3 seconds

## Reels Video Ads

- Short-form vertical video between organic Reels
- 9:16 aspect ratio, mobile-first design
- High-contrast text for small screens

## In-Stream Video Ads

- Plays before, during, or after other video content
- Designed for engaged video viewers

## Full Interactive Guide

See the complete interactive specifications with placement tables at [/resources/guides/meta-ad-creative-video-specs-guide](/resources/guides/meta-ad-creative-video-specs-guide).
